STERLING, ILL. (March 6, 2011) – Wahl continues to be the dominant force in the pet grooming category for retailers and consumers. New for 2011, Wahl will be adding a full line of natural pet shampoos. Wahl’s new shampoos are formulated from 100 percent natural plant-derived oils, are PEG-80 free and do not contain harsh chemicals that could be dangerous to pets.
The shampoos are designed with the same uncompromised quality consumers have grown to expect from Wahl. This new full line of dog shampoos include options such as the 4-in-1 Shampoo and Conditioner, Puppy, Oatmeal, Odor Control and Shed Control. Shampoo will be packaged in a 24 ounce ergonomically designed bottle for easily handling. The concentrate formula and larger bottle design offer pet owners more baths in a single purchase.
In addition, Wahl is providing a full line of pet products in an effort to become a one stop shop for the pet grooming planogram. Items in the consumer pet line include; the new natural shampoos, pet clipper kits, trimmer kits and popular grooming tools such as a shedding brush, slicker brush and soft brush and nail cutters.
Since pet grooming at home has shown no signs of slowing, the opportunity for Wahl is great. According to Wahl research, 28 percent of households used a pet clipper in 2010, a six percent increase from the previous year – leaving plenty of room for growth. Many consumers have taken on pet grooming responsibilities at home either on a full- or part-time basis. Some use pet clippers between visits to the groomer to save time and money. Despite the savings, pet owners still want products that are dependable, durable and category-leading.
To help customers, Wahl has also established an easy-to-use grooming performance guide on all clipper and grooming tool packages that allow owners to identify their specific pet grooming needs based on coat length and desired degree of cutting and trimming – eliminating confusion in the aisle. With limited retail shelf space available, well known brands with eye-catching packaging, easy to follow product information and simple “how-to” instructions that help consumers select the right product for their pet should win the day for retailers.
Wahl is a trusted brand backed by a 92 year track record with an ability to offer consistent results. Couple that with innovative products and growing advertising support, Wahl hopes to help retailers generate traffic throughout the year.
More information about Wahl’s pet product line is available at www.wahlpet.com.
About Wahl
Now in its 92nd year, Wahl Clipper Corporation is an international industry leader in the manufacturing of products for the professional beauty and barber salon trade, consumer personal care and animal grooming. Headquartered in Sterling, Ill., Wahl employs more than 2,000 people worldwide. Wahl products are available in 165 countries around the world. For more information about Wahl, visit wahl.com.
Media Contact For More Information
Sharon Boeldt, (414) 225-9582
sboeldt@hyc.com
